Over the years Penny identified ways to grow the business by adding niche areas. In 2007 Penny added a family travel brand Travel with Kidz and in 2011, opened Shire Travel in Caringbah incorporating Travel with Kidz with Lisa Allan as the manager. In 2012, she added to her leisure portfolio with the purchase of Travel Creations in Edgecliff from Maria Theodosatos and re-branded this business to Spencer Travel Eastside. In 2013 Penny purchased Benchmark Travel in Kogarah from Merilyn Heslop and re-branded it Spencer Travel Southside with Carissa Johnson as the manager.